ugc net Management syllabus

Subject : Management

Code No. : 17

Unit – I

  • Management – Concept, Process, Theories and Approaches, Management Roles and Skills

  • Functions – Planning, Organizing, Staffing, Coordinating and Controlling.

  • Communication – Types, Process and Barriers.

  • Decision Making – Concept, Process, Techniques and Tools

  • Organisation Structure and Design – Types, Authority, Responsibility, Centralisation, Decentralisation and Span of Control

  • Managerial Economics – Concept & Importance

  • Demand analysis – Utility Analysis, Indifference Curve, Elasticity & Forecasting

  • Market Structures – Market Classification & Price Determination

  • National Income – Concept, Types and Measurement

  • Inflation – Concept, Types and Measurement

  • Business Ethics & CSR

  • Ethical Issues & Dilemma

  • Corporate Governance

  • Value Based Organisation

Unit – II

  • Organisational Behaviour – Significance & Theories

  • Individual Behaviour – Personality, Perception, Values, Attitude, Learning and Motivation

  • Group Behaviour – Team Building, Leadership, Group Dynamics

  • Interpersonal Behaviour & Transactional Analysis

  • Organizational Culture & Climate

  • Work Force Diversity & Cross Culture Organisational Behaviour

  • Emotions and Stress Management

  • Organisational Justice and Whistle Blowing

  • Human Resource Management – Concept, Perspectives, Influences and Recent Trends

  • Human Resource Planning, Recruitment and Selection, Induction, Training and Development

  • Job Analysis, Job Evaluation and Compensation Management

Unit – III

  • Strategic Role of Human Resource Management

  • Competency Mapping & Balanced Scoreboard

  • Career Planning and Development

  • Performance Management and Appraisal

  • Organization Development, Change & OD Interventions

  • Talent Management & Skill Development

  • Employee Engagement & Work Life Balance

  • Industrial Relations: Disputes & Grievance Management, Labour Welfare and Social Security

  • Trade Union & Collective Bargaining

  • International Human Resource Management – HR Challenge of International Business

  • Green HRM

Unit– IV

  • Accounting Principles and Standards, Preparation of Financial Statements

  • Financial Statement Analysis – Ratio Analysis, Funds Flow and Cash Flow Analysis, DuPont Analysis

  • Preparation of Cost Sheet, Marginal Costing, Cost Volume Profit Analysis

  • Standard Costing & Variance Analysis

  • Financial Management, Concept & Functions

  • Capital Structure – Theories, Cost of Capital, Sources and Finance

  • Budgeting and Budgetary Control, Types and Process, Zero base Budgeting

  • Leverages – Operating, Financial and Combined Leverages, EBIT–EPS Analysis, Financial Breakeven Point & Indifference Level.

Unit –V

  • Value & Returns – Time Preference for Money, Valuation of Bonds and Shares, Risk and Returns;

  • Capital Budgeting – Nature of Investment, Evaluation, Comparison of Methods; Risk and Uncertainly Analysis

  • Dividend – Theories and Determination

  • Mergers and Acquisition – Corporate Restructuring, Value Creation, Merger Negotiations, Leveraged Buyouts, Takeover

  • Portfolio Management – CAPM, APT

  • Derivatives – Options, Option Payoffs, Option Pricing, Forward Contracts & Future Contracts

  • Working Capital Management – Determinants, Cash, Inventory, Receivables and Payables Management, Factoring

  • International Financial Management, Foreign exchange market

Unit - VI

  • Strategic Management – Concept, Process, Decision & Types

  • Strategic Analysis – External Analysis, PEST, Porter’s Approach to industry analysis, Internal Analysis – Resource Based Approach, Value Chain Analysis

  • Strategy Formulation – SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration and Diversification, Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix

  • Strategy Implementation – Challenges of Change, Developing Programs Mckinsey 7s Framework

  • Marketing – Concept, Orientation, Trends and Tasks, Customer Value and Satisfaction

  • Market Segmentation, Positioning and Targeting

  • Product and Pricing Decision – Product Mix, Product Life Cycle, New Product development, Pricing – Types and Strategies

  • Place and promotion decision – Marketing channels and value networks, VMS, IMC, Advertising and Sales promotion

Unit –VII

  • Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behaviour

  • Brand Management – Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy; Brand Name Decisions, Brand Extensions and Loyalty

  • Logistics and Supply Chain Management, Drivers, Value creation, Supply Chain Design, Designing and Managing Sales Force, Personal Selling

  • Service Marketing – Managing Service Quality and Brands, Marketing Strategies of Service Firms

  • Customer Relationship Marketing – Relationship Building, Strategies, Values and Process

  • Retail Marketing – Recent Trends in India, Types of Retail Outlets.

  • Emerging Trends in Marketing – Concept of e-Marketing, Direct Marketing, Digital Marketing and Green Marketing

  • International Marketing – Entry Mode Decisions, Planning Marketing Mix for International Markets

Unit –VIII

  • Statistics for Management: Concept, Measures Of Central Tendency and Dispersion, Probability Distribution – Binominal, Poison, Normal and Exponential

  • Data Collection & Questionnaire Design

  • Sampling – Concept, Process and Techniques

  • Hypothesis Testing – Procedure; T, Z, F, Chi-square tests

  • Correlation and Regression Analysis

  • Operations Management – Role and Scope

  • Facility Location and Layout – Site Selection and Analysis, Layout – Design and Process

  • Enterprise Resource Planning – ERP Modules, ERP implementation

  • Scheduling; Loading, Sequencing and Monitoring

  • Quality Management and Statistical Quality Control, Quality Circles, Total Quality Management – KAIZEN, Benchmarking, Six Sigma; ISO 9000 Series Standards

  • Operation Research – Transportation, Queuing Decision Theory, PERT / CPM

Unit –IX

  • International Business – Managing Business in Globalization Era; Theories of International Trade; Balance of payment

  • Foreign Direct Investment – Benefits and Costs

  • Multilateral regulation of Trade and Investment under WTO

  • International Trade Procedures and Documentation; EXIM Policies

  • Role of International Financial Institutions – IMF and World Bank

  • Information Technology – Use of Computers in Management Applications; MIS, DSS

  • Artificial Intelligence and Big Data

  • Data Warehousing, Data Mining and Knowledge Management – Concepts

  • Managing Technological Change

Unit – X

  • Entrepreneurship Development – Concept, Types, Theories and Process, Developing Entrepreneurial Competencies

  • Intrapreneurship – Concept and Process

  • Women Entrepreneurship and Rural Entrepreneurship

  • Innovations in Business – Types of Innovations, Creating and Identifying Opportunities, Screening of Business Ideas

  • Business Plan and Feasibility Analysis – Concept and Process of Technical, Market and Financial Analysis

  • Micro and Small Scale Industries in India; Role of Government in Promoting SSI

  • Sickness in Small Industries – Reasons and Rehabilitation

  • Institutional Finance to Small Industries – Financial Institutions, Commercial Banks, Cooperative Banks, Micro Finance.